Founder · WebovationDublin, Ireland
About · Founder profile
Conor O'Brien SEO specialist and web designer · Dublin
I'm Conor O'Brien, the founder of Webovation. I've spent 20 years in SEO, helping businesses get found on Google and turning that attention into calls, bookings and sales.
Why Webovation
A good website is only half the job.
Over the years I kept seeing the same thing. A business pays for a website that looks great, then finds out nobody can find it. The designer points at the SEO, and the SEO points at the build.
So I set up Webovation to do both as one job. The same person who plans your rankings shapes your site, so there's no gap for results to fall through. If that is the setup you want, you can work directly with Conor on your account.
Twenty years also means a fair amount of unlearning. Tactics that worked in 2008 would sink a site today, and half the advice still circulating online is a decade out of date. What has held steady is simpler than any tactic: understand what someone is actually looking for, answer it better than the pages above you, and make the answer easy for both people and machines to read.
What that means for you
One point of contact, one plan, and a site that's built to rank from the day it launches.
Twenty years of search
Every big change in Google, worked through.
Twenty years in SEO means adapting each time search changed. What works today is built on everything that came before.
- Keywords and links
Early SEO, when rankings leaned hard on keywords and link counts.
- Panda and Penguin
Google starts punishing thin content and spammy links. Quality wins.
- Mobile first
The mobile friendly update puts phones at the centre of search.
- Core Web Vitals
Page speed and stability become part of how pages rank.
- AI answers
Search starts answering questions directly, so brands need to be the source.
- Today
SEO for Google and for AI assistants, built on fast, well structured sites.
What I do
SEO specialist and web designer.
Webovation offers four core services, and I'm involved in the strategy behind each one.
Day to day that covers technical audits and crawl work, keyword research and page briefs, writing and editing, structured data, Google Business Profile management, digital PR and link building, reporting in Search Console and Google Analytics 4, and now tracking whether AI Overviews and assistants name a client at all. Same tools a large agency uses, without the layers between you and the person doing the work.
How I work
Four rules I don't break.
01Plain English
Reports you can read in five minutes, tied to leads and sales.
02No bought links
Only links earned the honest way, so your site stays safe.
03You own it all
Your domain, your content and your accounts stay in your name.
04No lock-in
Monthly plans with 30 days notice. Results keep clients, not contracts.
Curious about budgets first? Read how much SEO costs in Ireland.
Questions
About Conor.
Who founded Webovation?
Webovation was founded by Conor O'Brien, a Dublin SEO specialist and web designer with 20 years of experience in SEO.
Where is Conor O'Brien based?
Conor is based in Dublin and works with businesses across Ireland, including Cork, Galway and Limerick.
Do I work with Conor directly, or with an account manager?
Directly. Conor runs the audit, writes the plan and does the work, with specialists brought in for design or development when a build needs them. You will never be handed to an account manager who forwards your questions on.
What size of business does Webovation work with?
Mostly Irish small and medium businesses, from single location trades and professional firms to online shops turning over a few million. The work suits anyone who needs enquiries from search and wants to understand what they are paying for.
Does Conor work on AI search as well as Google?
Yes. The same foundations serve both, with extra work on entities, structured data and quotable answers. See AI search optimisation for what that involves.
Open channel
Talk to Conor.
Send your website and a line about your goals. I'll reply within one working day with a free audit and honest next steps.