SEO + web studio · Ireland & UK
Web design built to be found.
Founded by Conor O’Brien in Dublin, Webovation provides SEO and web design services to businesses across Ireland. We bring search strategy and website design together, creating sites that Google can understand, people enjoy using, and that turn more visitors into enquiries.
Our approach also extends beyond traditional search, with AEO and GEO strategies designed to improve how businesses are understood, discovered and mentioned across AI-powered search experiences, including Google AI Overviews, ChatGPT and other generative search platforms.
The problem
A beautiful site nobody finds is a brochure in a drawer.
Most projects hand over the design first and bolt SEO on later. Pages get rebuilt, URLs change and rankings drop. We plan for search from the first wireframe, so nothing needs undoing.
The gap shows up in the same places every time. Search engines cannot crawl half the site, Core Web Vitals fail on mobile, the pages people actually search for were never written, and no structured data tells Google what the business is. Fixing that after launch costs more than doing it in the build.
Crawl
We read your site the way Google does, page by page.
A full technical crawl, index coverage, Core Web Vitals and a look at who outranks you and why.
We pull Search Console and Google Analytics 4 alongside the crawl, so the audit shows which pages already earn impressions, which ones are indexed but ignored, and where crawl budget is going to waste on filters and duplicates.
- You get
- A plain English audit with the fixes ranked by impact
- Time
- 5 working days
Architect
Search demand decides the sitemap before anyone opens a design tool.
Keyword clusters mapped to pages, a clean URL structure and internal links that pass authority where it counts.
Keyword research comes first, grouped by search intent rather than volume alone. One page per job, titles and meta descriptions written to earn the click, and a breadcrumb trail that makes the hierarchy obvious to both people and crawlers.
- You get
- Sitemap, page briefs and a keyword map
- Time
- 1 to 2 weeks
Build
A fast, accessible website with a design people remember.
Every template ships with structured data, sensible headings and images sized for mobile first.
Build stacks are WordPress, Shopify or a static front end, whichever suits the job. Either way you get compressed images in modern formats, lazy loading below the fold, accessible colour contrast and keyboard navigation, and hosting tuned so the first byte arrives quickly from Irish and UK connections.
- Targets
- LCP under 2.5s · CLS under 0.1 · WCAG 2.2 AA
- Time
- 4 to 8 weeks
Rank
Then we keep climbing, month after month.
Content, digital PR and AI search visibility, reported against calls and enquiries rather than vanity metrics.
Month to month that means new pages and guides, links earned through digital PR and local sponsorship, Google Business Profile posts and review prompts, and checks on whether AI Overviews and assistants name you. See how the last part works on our AI search optimisation page.
- You get
- A monthly report and a 30 minute call
- Time
- Ongoing, cancel with 30 days notice
Services
Four disciplines, one team, one set of numbers.
Each one feeds the others. A faster site lifts rankings, better rankings make content worth writing, and strong local signals turn that traffic into calls. Priced as one monthly fee rather than four line items. All four are run by the same SEO specialist in Ireland, so nothing gets handed between teams.
Web design & build
Custom sites on WordPress, Shopify or headless stacks, designed around the pages people search for. See web design in Dublin and web design in Cork.
- UX and visual design
- Development and migration
- Redirect mapping
Technical SEO
The plumbing that lets search engines crawl, render and trust every page you publish.
- Site audits
- Core Web Vitals
- Schema markup
Content & AI search
Pages that answer real questions, written to be quoted by Google, ChatGPT and Perplexity.
- Topic clusters
- Page and blog writing
- AI visibility tracking
Local SEO
Show up in the map pack for the towns and services that bring in your best customers.
- Google Business Profile
- Location pages
- Citations and reviews
Latest project
Our latest project is RoomRent.ie.
A room rental marketplace covering all 26 counties, designed, built and set up for search here rather than handed to an SEO after launch. Open it and judge the speed and the structure for yourself.
An ongoing account rather than a finished job, so the honest version is that there are no twelve month ranking graphs to show yet. What you can check today is the build itself: how fast it loads, how the pages are structured and whether the search basics are done properly. The full write-up is in the RoomRent.ie case study, and the rest is on our work.
Reporting
Rankings you can see. Enquiries you can count.
You get one live report. Positions, clicks and leads sit side by side, so you always know what the work is worth.
The numbers come straight from Google Search Console and Google Analytics 4, with form submissions and calls tracked as events. No rankings tool screenshots, no traffic graph with nothing under it, and no metric that cannot be tied back to money coming in.
Illustrative figures showing the report format.
Questions
What owners ask before they start.
- What does a web design and SEO agency in Ireland actually do?
- We plan the site around search demand, design and build it, then keep improving rankings once it is live. In practice that means keyword research, technical SEO, content, local SEO and link building, all reported against enquiries.
- Do you work with businesses outside Dublin?
- Yes. We work across Ireland, with dedicated pages for Dublin, Cork, Galway and Limerick, and we take clients in the UK. Most work happens over video calls and shared documents.
- How long does a new website take?
- Four to eight weeks for most small business sites, once content is agreed. Larger ecommerce builds with migrations and redirect mapping take longer.
- Will a redesign hurt my rankings?
- It can, if URLs change without redirects or content is cut. We map every old URL to a new one, keep the pages that earn traffic and watch Search Console closely for the first month after launch.
- What does it cost?
- Websites usually run €2,500 to €6,000 and SEO retainers start around €250 a month. Full ranges are in our guides to website costs and SEO costs in Ireland, and what a fee should buy each month is in our guide to monthly SEO retainers.
Free search audit
Find out where you stand in search.
Send us your website and we will show you what is holding it back. We work with businesses across Ireland, including SEO in Dublin, SEO in Cork, SEO in Galway and SEO in Limerick, along with ecommerce SEO for online shops. Planning a budget first? Start with our SEO and web design guides.
- Your top 20 keywords and where you rank today
- The three fixes worth doing first
- A reply within one working day, with no sales script